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Michelle Newlands's blog

Submitted by Michelle Newlands on Thursday, May 7, 2009 - 15:17

Learning about the internet can be a little mind boggling. When you sit down in your comfortable chair in your living room or office and you start typing keywords into Google or Yahoo and then click through multiple sites- you never stop to think where it all comes from or where it is stored. You never wonder what the difference between this page and that page are or what type of software they used to create different banners or this or that- Not until your making them too.
Since we began online training I have been consciously aware of these types of things well searching the web. “I wonder if I could make this?” “How did they do that?” “ I’ve never seen this before.” “I wonder what that stands for in the address.”

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Submitted by Michelle Newlands on Wednesday, May 6, 2009 - 12:03

Putting your skills to test is quite an interesting thing. It means you have to take all of those fundamentals you have been practicing over the last few days and make them work together. Remembering everything about lighting, background, angels, proposition, audio, volume, articulation, is all a must. Now, however, you must also be on camera yourself. This means you have to consider facial expression, accessories, hair, makeup, posture, eye contact AND you must remember what your script says you must be saying. AS WELL as everything previously mentioned. There are a lot of things going on and it is easy to get distracted and forget multiple of these fundamentals. If even one aspect is forgotten, lighting, for example, or facial expression, the shot will probably be unusable and must be re-shot.

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Submitted by Michelle Newlands on Tuesday, May 5, 2009 - 13:58

Pacing. Articulation. Projection. Expressiveness. Inflection…. Who thought it would be so difficult?
Have you ever watched the news and noticed the way the broadcasters talk? It is as if they are conversationally speaking directly to you. Who would have thought millions of people across the country are also listening to the same person, and thinking too that this broadcaster is speaking directly to them. This is because they have actually spent time perfecting this skill to make people feel that exact way.
News broadcasting is to be done in a way that is still professional but much more personal then if you were to write it for print. You can crack jokes and use one-liners; in fact they are encouraged! You are able to use expression to add character to the piece. Andy Sparling, a broadcast journalist, says pretend you are talking to your 80 year old grandma as well as little children. Speak softly, but still pronunciation and PROJECT. Speak from your tummy. Articulate your words, it is “twenTy” not “tweny”, pronounce it “ LoyalisT” not “Loyalis”. Sometimes when people speak letters are mumbled together and we don’t articulate our words correctly, and often we don’t even notice we are doing it. In broadcast, you must train your voice to pay attention to all of these small details.

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Submitted by Michelle Newlands on Tuesday, May 5, 2009 - 13:48

Journalism can be delivered in numerous different ways. Some start blogs and write community journalism that way, some publish in newspapers, some websites, others magazines. Some prefer to get their news off the radio and some prefer the television. All of these different forms of journalism fall in the same family and do the same job: they tell a story. And although there are numerous differences between the mediums as far as technique and style, there morals are the same. Accuracy, relevancy, proximity, they are all still equally important. Technically, broadcast and print are similar in the sense they both have a beginning, middle and end. In print, the lead, the body and the conclusion. In broadcast, past, present, future.

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Submitted by Michelle Newlands on Friday, May 1, 2009 - 16:43

Today we got to take all of the information we’ve been learning and apply it to create a functional website. Minus a few brain farts, I was surprised to see how much information was actually absorbed. Turns out I remembered a thing or two!
Things took a little longer to start off only because I hadn’t a clear idea or what I wanted the page to look like. Browsing through already existing websites is a great way to decide what you like and what you don’t. Paying attention to small detail is also something new for me. Before when I would go through websites I never wondered which programs made what or what their flyout menus were doing or how the slideshow works, etc. After learning about these things, I can’t help but wonder. Same thing for films actually, before when I would watch movies I would pay attention to the plot, scenery, actors, etc. Now I pay attention to the camera shots, the audio, the music, the sequences, and I imagine how it was made with Final Cut. In a way it is awesome because without even realizing it I’m absorbing more knowledge, at the same time it sucks because it totally ruins my train of through following the film!

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Submitted by Michelle Newlands on Thursday, April 30, 2009 - 12:52

Now- putting it together! It appears at the end of each task, there is a super task, which is taking all the smaller tasks and putting them into one huge one. This can be complicated. Take a breath- no throwing temper-tantrums and leaving- that is for the beginning of the weeks not when it’s time to get to business and make some magic!

They say there is power in numbers. We now have knowledge and experience in Dream weaver, Final Cup, Flash and DVD Studio Pro and now we can start figuring out how these can work together to our advantage to create something amazing, in our case an awesome website. Keeping in mind all of this knowledge was gained over a short period of time, reminding oneself that they are not meant to be an expert quite yet is a good idea. Because everything was learned so quickly some small information may have been lost or temporarily forgotten and reminders might be needed to refresh ones memory.

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Submitted by Michelle Newlands on Thursday, April 30, 2009 - 12:29

So many software’s, so little time- it’s like an ice-cream store without the fun flavour!

Ok, well I’m sure it will be a bit of fun… eventually. Over the past five weeks we have learned about four different types of software and today we are learning how we can put them all together to create different functions. Sometimes it can be a little difficult and confusing to know which one is best used for what functions, for example, do I make my buttons and menus in Flash or Photoshop? Do I create backgrounds in Flash or Dream weaver? Once you have figured out which software you are going to use for whichever features, you have to make them compatible with the future software’s you will be using. Paying attention to the different file formats and where you are saving your files and what you are naming edited files and information such as this, is very important. Coming from someone who used to NEVER pay attention to those small details, it is a very important step for success.

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Submitted by Michelle Newlands on Wednesday, April 29, 2009 - 10:23

With DVD studio Pro creating movie menus that can be seen in big Hollywood films is possible. If you have tie and a little big of creativity, creating a cool and professional looking menu page for any DVD isn’t as difficult as you might think. You can create chapters so your menu can have a scene selection or table of contents to direct the audience to what they want to see, you can set up trailers of behind the scenes information, or technically lead them to a completely different project all together. Journalists can use these techniques to have news stories in different languages for broadcasters in different provinces or countries. Journalists can also use these skills to create a portfolio of all their work in the form of a DVD, and they can guide their audience to the displays of their work through different categories or ‘scenes’ of interest or category.

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Submitted by Michelle Newlands on Wednesday, April 29, 2009 - 10:15

Making things compatible. Working in media means working with many different types of software and it is extremely important to make sure the work is compatible between machines. Imagine making a movie and trying to post it to the web and not having anything work? What a disappointment to not only the creator, for spending so much time on something no one can view, but to the viewer who was interested in watching it and now can’t…. all because the files weren’t compatible.
When designing for DVD or web there are many different kinds of software that can be used together and interlocked to create a final product. When one file isn’t saved correctly, it is no longer compatible with the rest of the work and will leave a void in its place.

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Submitted by Michelle Newlands on Friday, April 24, 2009 - 20:22

Now we put it all together. Take the tools you have learned and use them to make what you want. Have a plan. Have an idea of what you want to make. Forgetting your content at home also sucks, it was working with nothing and it would have taken forever to create something new of my own that was good from scratch. But it can be good practice to goof around and make sure the technical features are understood. Making buttons work, creating slide shows, movie clips, and design. Focusing on the mechanics instead of the content also helped to make sure it was understood what the do and how they work.

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